Art-Twerkz

This was a mobile game app project from PaperOne. My previous agency were commissioned to come up with a campaign initiative to educate and promote PaperOne to school teachers and students. For the working professionals and businessmen as well whenever paper is a must.

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The concept of the game was to create excitement while learning in a fun way. The game starts by nurturing a sapling plant and protecting it against some mischievous pests as it grows into a healthy tree to be processed into good quality papers.

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The game will then move into another screen which is the office scenario. In here, the user has to do multiple paper requests from peers and the bosses. The highest score in the leaderboard will be adjudged as the Paper Master winner and gets the grand prize of a brand new iPhone.

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It was a regional competition from four APAC countries and played by a thousand people. The result was a huge success.