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Art-Twerkz
CBA BizLoan App
In 2014, Commonwealth Bank of Australia commissioned my previous agency to help on designing screens for their mobile app initiative called BizLoan.
The purpose was to increase loans for small and medium enterprise in Vietnam and Indonesia. It went thru extensive rounds of research and development to come up with a more user centric design approach that is easy to use and navigate with a few taps on the screen.
Within a few weeks after its initial launch in Vietnam, the app garnered hundreds of downloads and dozens of approved loan applications exceeding client expectations.
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