Art-Twerkz

LEVI'S DIVA COLLECTION

This was a microsite campaign of Levi's India to promote the Diva Collection. Priyanka Chopra was the brand ambassador, a famous Indian celebrity who was very friendly and humble doing the tedious photoshoot for this campaign. It was a successful project with lots of online views and share due to its unique concept. The main highlight was that, any new user of the site can become an instant photographer and Priyanka Chopra was the model. She will do different candid poses(pre-played video) and the user will just snap random photos by clicking on the mouse. After which, the user can see those pictures he/she took and can layout on a magazine with easy to use drag and drop functionality. He/She then share it among friends to brag about his/her shots!