Art-Twerkz

This project was an initiative by the Singapore Army Careers (ARC). The touch screen panels can be seen at the entrance of the ARC office as well as during the Army Open House events where the panels are brought to the community.

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The purpose of the interactive panel was to engage the youth to join the army and see the different streams of army vocations. I carried out the animation concept and some UI designs to make it look modern and digital. The look and feel really made a huge impact along with a grunge-techno music in the background that arouses curiosity from the potential applicants. The result was a big success, with an increase number of walk-in sign ups.

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Even after I left the agency that I worked with on this project, they still contact me from time to time when they needed to do some updates of the touch panel. Making me proud that they still reach out on me.